On Canada Day, Keir Reynolds contrasts the pride of the national flag with the dangers of ignoring 'red flags' in Canadian microcap markets. He breaks down the most common warning signs and shares real examples to help retail investors stay sharp and avoid costly mistakes.
Chapter 1
Keir
In honor of Canada Day—and our beautiful red and white flag—I want to flip the colors around today. Because while we’re celebrating the maple leaf, let’s take a look at another kind of red we see far too often in Canadian markets: Red flags. The kind that, if ignored, can cost you serious money. I'm Keir Reynolds, and this is Zero to Tenbagger: A Bagholder’s Redemption—where I try to make sense of the microcap jungle and hopefully help retail investors avoid the landmines I’ve stepped on in the past.
Keir
If you’ve spent any time in the trenches of the TSX Venture or the CSE, you know how it works. Early-stage companies. Big promises. Paper-thin liquidity. Sometimes life-changing gains—and sometimes, straight-up carnage. Microcaps are risky by nature. But they become deadly when we ignore the red flags.So today, I’m going to walk you through some of the most common red flags in Canadian microcap investing—based on my own experience, and patterns I’ve seen repeat themselves far too often.
Keir
First up—serial dilution.If a company is constantly raising money and issuing shares every few months, you’re not investing—you’re subsidizing. And if those financings are happening at a discount to market, with bonus warrants, and going primarily to insiders or “friends of the company”—you’re getting diluted while someone else is getting rich.Keep an eye on how often they raise. Look at the prices. See who’s buying. If you see the same names over and over again, scooping up discounted paper—chances are you’re not getting the full picture.
Keir
Red flag number two: insiders getting rich while nothing is getting done. One of the more subtle forms of this is the generous use of RSUs and DSUs—that’s Restricted Share Units and Deferred Share Units.Sounds technical, but they’re essentially free shares—granted to executives and directors without requiring them to pay a dime. RSUs usually vest over time. DSUs often sit until the person leaves the board or company. Either way—they don’t cost insiders anything, and they instantly dilute shareholders. Now, if the company is hitting milestones and creating value? Fine.But if nothing’s happening, the stock’s going sideways—or worse—and insiders are still collecting equity and bonuses? That’s extraction, not alignment.
Keir
Let’s talk about the cap table.If you look at the share structure and see millions of founder shares issued at fractions of a penny—while retail is buying at $0.25, $0.50, or even $1.00—you’ve got a problem. Those cheap shares are gravity. Eventually, someone’s going to take profits. That constant selling pressure can crush any upside you were hoping for. The best structures are clean, simple, and balanced. Avoid bloated cap tables with too many classes, legacy paper, or heavy insider holdings priced at a fraction of what you paid.
Keir
This next one is a simple check, but it tells you everything:Do insiders actually own stock they paid for? I’m not talking about RSUs or options—they didn’t pay for those. I mean open-market buys. Did they put real money into the company? Have they averaged down? Have they bought the same shares you’re buying? If management doesn’t have real skin in the game, you’ve got to ask why. If they won’t bet on themselves, why should you?
Keir
Red flag number five: weak governance and questionable insider deals. If the board is made up entirely of insiders, buddies, or token names with no real independence—you’re flying without a parachute. Add in related-party transactions—like leasing office space from insiders, or hiring a CEO’s private company to do "consulting"—and now you’re watching wealth extraction in real time. Always check the notes in the financials and MD&A for related-party transactions. It’s usually buried, but it’s there.
Keir
Another classic: regulatory filings that are late, missing, or just plain messy. If a company can’t file its financials on time, or constantly delays its MD&A, that’s a red flag.Even worse, if the filings are filled with fluff—no real detail, no breakdown of use of proceeds, and every second sentence is a “forward-looking statement”—that’s smoke and mirrors.A good company is organized, transparent, and professional. Late or vague filings? That’s not a timing issue—it’s a leadership issue.
Keir
And last—but never least: promotion over product. If the CEO is spending more time tweeting than building, or if every second week there’s a new “transformational partnership” or “game-changing LOI” that never amounts to anything—be wary.There’s a difference between storytelling and substance.You want execution. Not noise.
Keir
So what can you do about all this? First—slow down. Don’t chase headlines or FOMO.Second—learn to read filings. You don’t need to be an accountant. Just follow the dilution, follow the money, and look at who’s actually holding the bag.And third—stay skeptical. Microcap investing can be incredibly rewarding—but only if you survive long enough to see the winners. Avoiding bad bets is just as important as picking good ones. Probably more.
Keir
That’s it for today’s episode of Zero to Tenbagger. If you got value out of this one—or if you’ve ignored one of these red flags and lived to regret it—share it with a fellow investor. And remember, I’m not here to pump anything. I’m here to figure it out in real time—same as you. I’m Keir Reynolds. Thanks for listening. Stay sharp out there, and happy Canada Day.
About the podcast
This isn’t your average investing podcast. Hosted by Keir Reynolds — a former insider in the Canadian microcap markets with over a decade in investor relations and public company management — Zero to Tenbagger peels back the layers of hype, hustle, and hope that fuel the junior markets. After a career-altering misstep, Keir stepped away from the boardrooms and backrooms to fight for a different cause: the everyday retail investor. This is his redemption arc — raw, unfiltered, and unapologetically honest. Each episode delivers high-signal, low-BS insights on stocks, strategies, and scandals, with a rotating mix of solo takes, hot headlines, investing myths, and hard-hitting conversations with other notable investors, company executives, podcasters, and newsletter writers. From the trades you regret to the ones that changed your life, this is a podcast for those who’ve held the bags, swung for tenbaggers and want to come out smarter on the other side.